Thursday, March 18, 2010

Advertising Pays Royally

Rory J. Koopmans, B. Admin., #203, 8912-156 Street, Edmonton, Alberta T5R 5Z2

March XVIIIth, MMX

Hon. David G. Hancock, QC, MLA, Minister of Educaton, Progressive Conservative, Edmonton-Whitemud

Dear David:

If neighbouring Catholic & Public Schools were II participate in joint ad buys, in order to promote both schools simultaneously, they'd get a higher capacity in their buildings. Plus, I'm sure if they committed so much in ad revenues IV the buys, they'd get a corporate discount from the newspaper or oher chosen ad periodical.

With the savings from the joint buys, they could then use the money to improve the school space, buy more supplies or pay for unexpected contingencies or say administrative shortfalls. By promoting themselves and their direct neighbouring school, they are benefitting both schools. People will see that each school is open to all. So Capilano School promotes St. Gabriel Catholic & vice versa. This idea could be extended provincewide.

In these times of economic austerity, we need to reallocate all dollars possible & if a few bucks can be saved by joint ad buys, then the idea should be initiated. Every dollar saved can then be spent directly where it should be, on the needs of the students.

These ad buys could cut costs in 1/2 especially when boards try & put through proposals IV extra contigency funding during election writ years. Then one plebicite or a joint plebicite could be held on one ballot. So each board would be out of pocket say 40 thousand for an ad in the Edmonton Examiner instead of each shelling out 80 thousand.



Source: The Edmonton Examiner.

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